CMC Packvertising -
Packaging Automation
Turn your packaging into a powerful advertising asset
E-commerce has transformed the role of packaging. It no longer exists solely to protect the order — it’s now a direct marketing tool that can enhance brand identity and customer loyalty. Even secondary packaging is an opportunity to create a memorable brand experience.
Studies show that first impressions during the unboxing process happen within the first 100 milliseconds. A positive packaging experience can influence 52% of consumers to make a repeat purchase, while 40% say premium packaging makes them more likely to recommend a brand to
others.
CMC PackVertizing enables businesses to fully capitalise on this opportunity by turning every shipment into a high-impact, personalised marketing channel.
Key Benefits
- No need for pre-printed boxes — print exactly what you need, when you need it
- Enhance brand awareness with custom logos, imagery, and product messages
- Personalised marketing based on consumer behaviour, order type, or location
- Connect online and offline experiences through QR codes, augmented reality, and interactive packaging
- Promote offers and campaigns with short-run or event-specific designs
- Sell advertising space on packaging to offset operational costs
- Courier-ready branding and sorting based on delivery partner requirements
- Eco-friendly operations with reduced waste and improved inventory management
Seamless Integration
CMC PackVertizing is available as an optional add-on for the CMC CartonWrap Series and CMC Genesys systems, integrating directly into your packaging line. Its PackJet CMYK full-colour print module automatically adjusts print quality and layout based on box thickness and size, producing vibrant designs on plain fanfold cardboard. This eliminates the need to store multiple box types, streamlines operations, and creates endless creative possibilities for customer engagement.
Smarter Packaging, Stronger Branding
Online orders need to be delivered quickly, efficiently, and cost-effectively — all while maintaining durability and visual appeal. CMC PackVertizing makes this possible by combining full-colour, 100% personalised printing with high-speed packaging automation.
Developed with decades of expertise in mailing and transactional printing, CMC PackVertizing offers retailers and 3PL providers the flexibility to print logos, promotional messages, and imagery inside and outside the box. Through a direct data connection to your e-commerce platform, boxes can be personalised in real time based on order details, customer demographics, location, or behaviour.
With on-demand printing, there’s no need for pre-printed stock, reducing waste from outdated designs and improving warehouse efficiency.
Technical Specifications
- Printing: Full-colour CMYK inkjet
- Controller: CMC-developed, Windows 11 Pro
- Resolution: 800 × 800 DPI
- Print width: 220 mm
- Supported file formats: *.BMP, *.JPG, *.TIF, *.PNG, *.GIF and all other formats recognised by Windows